JoynerVu — Advertising Policy

1. Purpose

This Advertising Policy ("Policy") sets forth the standards, requirements, and guidelines that apply to all advertising content ("Creative") displayed on the JoynerVu mobile out-of-home advertising platform. This Policy applies to all Advertisers and is incorporated by reference into the JoynerVu Advertiser Agreement. Joyner reserves the right to reject, remove, or require modification of any Creative that does not comply with this Policy, at any time and in its sole discretion.

2. General Advertising Standards

All Creative displayed on JoynerVu must meet the following baseline standards:

• Truthfulness: All claims made in advertising must be truthful, accurate, and substantiated. Misleading, deceptive, or unsubstantiated claims are prohibited.
• Clarity: Advertising must be clearly identifiable as advertising. Sponsored content, paid partnerships, and endorsements must be disclosed in accordance with FTC guidelines (16 C.F.R. Part 255).
• Legality: All Creative must comply with applicable federal, state, and local law, including applicable advertising regulations, industry codes, and platform-specific requirements.
• Respect: Advertising must not demean, stereotype, or degrade any individual or group based on race, ethnicity, national origin, religion, gender, gender identity, sexual orientation, age, disability, or any other characteristic.
• Safety: Advertising must not contain content that could distract drivers, create safety hazards, or interfere with traffic operations when displayed on moving vehicles.

3. Technical Specifications

All Creative must be submitted in compliance with JoynerVu's current technical specifications, which are provided to Advertisers at the time of onboarding and are available upon request from vu@myjoyner.com. Technical requirements include:

• File format: MP4 (video) or JPEG/PNG (static), as specified per screen type
• Resolution: as specified per screen configuration (typically 1920×1080 or equivalent)
• File size: within the maximum file size specified for the applicable screen type
• Duration: video Creative must not exceed the maximum duration specified in the IO (typically 15 or 30 seconds per loop)
• Audio: audio is disabled on all JoynerVu screens by default; audio content in submitted files will not be played
• Animation speed: flashing or strobing effects faster than 3 Hz are prohibited due to photosensitivity risk

Creative that does not meet technical specifications will be returned to the Advertiser for correction. Campaign timelines are not extended to accommodate late resubmission of non-compliant Creative.

4. Required Disclosures

The following disclosures are required on applicable Creative:

• Financial products and services: All required regulatory disclosures, including FINRA, SEC, and applicable state disclosures
• Alcohol: Applicable legal drinking age and responsible drinking disclosures
• Sweepstakes and contests: "No purchase necessary" and applicable jurisdictional disclosures
• Health claims: FDA-required disclaimers for health products making structure/function claims
• Endorsements and testimonials: Material connection disclosures as required by FTC guidelines
• Pharmaceutical advertising: All required fair balance disclosures for prescription drug advertising, where permitted

5. Restricted Categories

The following advertising categories are subject to additional review and require Joyner's prior written approval before Creative may be submitted:

• Alcohol: Permitted subject to compliance with applicable state and local advertising restrictions, age-gating requirements, and responsible drinking messaging standards. Not permitted in markets where outdoor alcohol advertising is prohibited by law.
• Cannabis and CBD: Permitted only in jurisdictions where cannabis advertising is expressly legal, and only for licensed cannabis businesses operating lawfully in the applicable jurisdiction. Federal hemp-derived CBD products may be permitted subject to FTC and FDA compliance review.
• Firearms and ammunition: Permitted for licensed firearms retailers and manufacturers, subject to compliance with applicable federal and state advertising laws. Creative must not depict firearms being used in a threatening or violent manner.
• Prescription pharmaceuticals: Direct-to-consumer prescription drug advertising is permitted subject to full FDA fair balance compliance review.
• Legal services: Permitted subject to applicable state bar advertising rules for the jurisdiction(s) where displayed.
• Financial services: Permitted subject to applicable FINRA, SEC, CFPB, and state financial regulatory advertising requirements.
• Political advertising: Permitted during applicable election periods subject to full compliance with federal and state campaign finance and political advertising disclosure laws, including required "paid for by" disclosures. Joyner reserves the right to decline political advertising in its sole discretion.

6. Advertiser Responsibility for Compliance

Advertisers are solely responsible for ensuring that their Creative complies with all applicable laws, regulations, and industry standards. Joyner's review and approval of Creative does not constitute a legal opinion, regulatory clearance, or warranty that the Creative complies with applicable law. Joyner's approval is limited to compliance with this Policy and the Content Restrictions Policy and does not relieve the Advertiser of its own compliance obligations.

7. Review & Approval Process

Creative submitted for display on JoynerVu will be reviewed by Joyner's content team within three (3) business days of submission. Joyner will notify the Advertiser of approval, rejection, or required modifications. Approved Creative will be scheduled for display in accordance with the IO. Joyner may conduct additional reviews of live Creative at any time and may pause or remove Creative that is found to be non-compliant after initial approval.

8. Monitoring & Enforcement

Joyner monitors Creative displayed on the JoynerVu platform on an ongoing basis. If Joyner determines that displayed Creative violates this Policy, applicable law, or the Advertiser Agreement, Joyner may take the following actions without prior notice:

• Pause the display of the non-compliant Creative
• Remove the Creative from the platform
• Require the Advertiser to submit revised Creative within a specified timeframe
• Terminate the Advertiser's campaign and agreement

Joyner will make reasonable efforts to notify the Advertiser of enforcement actions promptly. Advertisers may appeal enforcement decisions by contacting vu@myjoyner.com within five (5) business days of notification.

9. Changes to This Policy

Joyner may update this Policy at any time. Changes apply to new IOs executed after the effective date of the update. For active campaigns, Joyner will provide reasonable advance notice of material policy changes that affect the Advertiser's current Creative.

10. Contact

Advertising policy inquiries and Creative submissions: vu@myjoyner.com | Joyner Transportation & Logistic Services LLC | Atlanta, Georgia.